Hannah Montana Movie Blows Out Other Films
By Mike Garza
How was the movie, Hannah Montana/Miley Cyrus: Best of Both Worlds, leading in the box office sales? This movie seemed to have reached out mainly to the
younger children between the ages of six and fourteen. Of course the parents took them so they had to buy a ticket for themselves. But why did this movie sell so much the first weekend it was out?
Here is an eye catcher. Most movies that were out at the same as the Hannah Montana movie had at least 2,000 screens nationwide except for the movie, There Will Be Blood, which had only 1,507 screens nationwide. The Hannah Montana movie had only 683 screens nationwide. And they still racked up a huge 31.1 million dollars. That is more than Meet the Spartans and the remake of Rambo, which has been out for two weeks and The Eye which came out the same day as the Hannah Montana movie.
The people who managed the economics behind this movie were masterminds. Yes, every ticket cost about fifteen dollars but these guys knew that people would pay for it.
The popular demand for this movie was so high that the supply amount of screens was low. They did this so they could get more money for the movie. Let me explain. If you have a limited supply of screens, then the price is higher for the ticket. If they have a huge amount of screens, then the price of the ticket is cheap. If you have more people demanding to watch the movie, than you have in screens, then you would make more money setting the ticket prices higher than usual. If there is a low amount of supply, then you would pay more for it. If there is a high amount of supply, then you would pay less for it. While the kids of America are completely into Hannah Montana, the marketer’s are completely into the money.
admin @ April 22, 2008