Is having a Super Bowl commercial worth it?
Volume 5: March 2008 Comments (0)
By Javier Chavez
Would you spend about $2.7 million to have your product (if you had one) advertised in front of 90 million Americans and one billion people around the globe during America’s mostly watched sporting event of the year?
Luckily for the ad agencies, the price really isn’t a problem. The major companies spend big money for their 15-30 seconds ads to entertain all of the people watching the Super Bowl in between the four fifteen minute quarters, and half time and of course to advertise their product at the same time.
This is an image of snickers controversial Super Bowl commercial for last year’s Super Bowl.
This year the Super Bowl ads cost about $2.7 million dollars for every 30 seconds. The ad agencies have to really be careful with what they put into their commercials because they don’t want to use all of that money to get the wrong message out to the people like some did last year. Last year there were violent and controversial images during the Super Bowl, from two men kissing, to fighting, and even suicide.
This is this year’s less controversial and more appropriate super bowl commercial.
This commercial from coke is more appropriate than most of last years commercials because there wasn’t anything in the commercial that any child or person
couldn’t watch. The commercial didn’t get to inappropriate or offensive to anyone, unless someone is somehow afraid or had a bad experience with balloons. They should be just fine watching this year’s coke commercial.
This year, the Super Bowl commercials improved because the ads were not filled with explicit content, but every once in a while there was a commercial which was not appropriate for kids. The few of these inappropriate commercials weren’t that big of a deal because kids shouldn’t have understood their meaning. For example; this
year bud light had a commercial with Will Ferrell, and they were trying to get him to say something and he kept saying everything but what they were trying to get him to say, and he would say some inappropriate jokes that kids laughed at, but didn’t get the meaning of the commercial. If you did understand the commercial, you probably laughed at it.
If you create a commercial that is really interesting and non offensive or inappropriate, having a Super Bowl commercial could be worth it. Do you think having a Super Bowl ad is worth it?
You can watch all of the super bowl commercials at www.myspace.com/Super Bowl ads.
Works Cited:
Snickers Commercial Image from: http://img.villagephotos.com/
p/2004-5/729624/snicker_kiss_small.jpg
Coke Commercial Image from:
http://www.efluxmedia.com/content/news/news_13581.jpg
Bud Light Commercial Image from:
http://graphics8.nytimes.com/images/2008/02/04/business/
04adco.600.jpg
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